I've been experimenting with Facebook ads. It's really amazing how much they know about people, and what they can tell advertisers. The problem is that it's going to expensive if I decide to go all out. They charge by the click, and I set a low limit. Even that is bringing in likes, but I could easily double the amount I'm spending and probably not sell enough books to cover the cost, so I'm torn between dumping in some real money to see what happens, or going for a slower but less expensive approach.
Adwords next...
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